DAN Management and Organizational StudiesWestern Social Science

Wonkyong (Beth) Lee

Wonkyong (Beth) Lee

Assistant Professor
PhD, Social Psychology, University of Waterloo (2007)

Office: SSC 4428
Phone: 519-661-2111 x89217
Email: wlee322@uwo.ca
CV

TEACHING INTERESTS:

Consumer Behaviour, Integrated Marketing Communication

RESEARCH INTERESTS/SPECIALIZATIONS:

Social influence (i.e., culture, norms), Attitude and persuasion, International advertising, Consumer and health behaviour, Social marketing

REPRESENTATIVE PUBLICATIONS:

Lee, W.B., Fong, G.T., Dewhirst, T., Kennedy, R.D., Yong, H., Borland, R., Awang, R., & Omar, M. (2015). Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign, Journal of Health Communication, 20 (10), 1166-1176.

Dewhirst, T., Lee, W.B., Fong, G.T., & Ling, P.M. (2015). Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea. Journal of Business Ethics. DOI 10.1007/s10551-015-2648-7

Dewhirst, T. & Lee, W.B. (2012). Cigarette advertising in the Republic of Korea: A case illustration of The One.  Tobacco Control, 21 (6), 584-588.

Dewhirst, T. & Lee, W.B. (2011).  Social marketing and tobacco control.  In G. Hastings, C. Bryant, & K. Angus (Eds.), The SAGE Handbook of Social Marketing (pp. 391-404). Thousand Oaks, CA: Sage Publications.

Lee, W.B., Fong, G.T., Zanna, M.P., Omar, M., & Sirirassamee, B. (2009).  Regret and rationalization among smokers in Thailand and Malaysia: Findings from the International Tobacco Control Southeast Asia Survey.  Health Psychology, 28 (4), 457-464.