Consumer and Organizational Behavior

Researchers in the Consumer and Organizational Behavior (COB) cluster focus on the study of human behavior in consumption and organizational contexts, with a particular focus on being, doing, and influencing. This includes studying the antecedents, processes, and outcomes of consumer, employee, and leader behavior. Rather than viewing consumers and organizational members as having distinct roles, we take an interdisciplinary approach and study these entities as fulfilling both consumer and organizational roles, taking a social-psychological perspective to bridge the gap between consumer and organizational behavior disciplines. COB goes deeper than examining how people consume at home and behave at work, it is about understanding how such phenomena impact our lives, our state of being, and the broader social world. By studying the perspective of individuals, groups, and society, we develop research that benefits organizational, consumer, and employee welfare, and quality of life for all.

Faculty research expertise in this domain includes examining globalization, culture, and consumption to consider how globalization is shaping culture, modifying value systems, affecting social identities, and ultimately, altering the dispositions and behaviors of individuals and groups worldwide; social influence topics such as conformity, normative social influence, the influence of leaders, social networks, social values and identities, and understanding social change; and, sustainability, where research focuses on conceptualizing sustainability from a consumer and employee perspective, on individual differences that impact sustainable behaviors, on situational changes that can be implemented to encourage sustainable outcomes, and on the role of labour market institutions in creating equitable and sustainable workplaces.

Selected Faculty Research

Robertson, Jennifer and Julian Barling, “Contrasting the nature and effects of environmentally-specific and general transformational leadership” (in press), Leadership and Organization Development Journal.

Saad, Gad, Mark Cleveland, and Louis Ho (2015), “Individualism-Collectivism and the Quantity versus Quality Dimensions of Individual and Group Creative Performance,” Journal of Business Research, 68 (3), 578-586.

Robertson, Jennifer and Julian Barling (Eds.) (2015), The Psychology of Green Organizations. New York: Oxford University Press.

Dimitrova, Dimitrina, Diana Mok, and Barry Wellman (2015), Changing ties in a far-flung, multidisciplinary research network: The case of GRAND, American Behavioral Scientist, 59(5), 599–616.

Lee, Wonkyong Beth, Geoffery T. Fong, Timothy Dewhirst, Ryan D. Kennedy, Hua-Hie Yong, Ron Borland, Rahmat Awang and Maizurah Omar (2015), "Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign," Journal of Health Communication: International Perspectives, 20 (10), 1166-1176.

Dewhirst, Timothy, Wonkyong Beth Lee, Geoffrey T. Fong, and Pamela M. Ling (2015), "Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea," Journal of Business Ethics

Legault, M. J. & Weststar, J. (2015). The Capacity for Mobilization in Project-Based Cultural Work: A Case of the Video Game Industry. Canadian Journal of Communication, 40(2): 203-221.

Peticca-Harris, A., Weststar, J. & McKenna, S. (2015). The perils of project-based work: Attempting resistance to extreme work conditions in video game development. Organization, 22(4): 570-587.

White, Katherine, Bonnie Simpson, and Jennifer Argo (2014), “The Motivating Role of Dissociative Outgroups in Encouraging Positive Consumer Behaviors,” Journal of Marketing Research 51 (4), 433-477.

Simpson, Bonnie and Scott Radford (2014), “Situational Variables and Sustainability in Multi-Attribute Decision-Making,” European Journal of Marketing, 48 (5/6).

White, Katherine and Bonnie Simpson (2013), “When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?” Journal of Marketing, 77 (2), 78-95.

Robertson Jennifer and Julian Barling (2013), Greening organizations through leaders’ influence on employees’ pro-environmental behaviors, Journal of Organizational Behavior, 34, 176-194.

Cleveland, Mark, Maria Kalamas, and Michel Laroche (2012), “‘It’s Not Easy Being Green’: Exploring Green Creeds, Green Deeds, and Environmental Locus of Control,” Psychology & Marketing, 29 (5), 293-305.

Cleveland, Mark, Nicolas Papadopoulos, and Michel Laroche (2011), “Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories,” International Marketing Review, 28 (3), 244-266.

Mok, Diana (2010), “The Spatiality and the Cost of Language Identity,” International Regional Science Review, 33(3), 264–301.

Cleveland, Mark; Laroche, Michel and Papadopoulos, Nicolas (2009), “Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes,” Journal of International Marketing, 17 (1), 116-146.