DAN Management and Organizational StudiesWestern Social Science

Bonnie Simpson

Bonnie Simpson

Assistant Professor
PhD, Marketing, Haskayne School of Business, University of Calgary (2012)

Office: SSC 4311
Phone: 519-661-2111 x84927
Email: bonnie.simpson@uwo.ca
CV

TEACHING INTERESTS:

Consumer Behavior, Marketing Research

RESEARCH INTERESTS/SPECIALIZATIONS:

Sustainability, Social Influence, Corporate Social Responsibility, Sport and tourism

REPRESENTATIVE PUBLICATIONS:

Bonnie Simpson and Scott K. Radford (2014) Situational Variables and Sustainability in Multi-Attribute Decision-Making. European Journal of Marketing: Vol. 48, No. 5/6, 1046-1069. 

Katherine White, Bonnie Simpson, and Jennifer J. Argo (2014) The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors. Journal of Marketing Research: Vol. 51, No. 4, 433-447.     

White, Katherine and Bonnie Simpson (2013) "The "Dos and Don'ts" of Normative Influence: When Do (and Don't) Normative Messages Lead to Sustainable Consumer Behavors?," Journal of Marketing, 77 (2), 78-95

Phipps, Marcus, Lucie Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse Catlin, Roland Gau, Rebecca Walker Naylor, Randall Rose, Bonnie Simpson, Todd Weaver (2013), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research, 66 (8), 1227-1234.