Course/Program Changes for 2019
Honors Specialization and Specialization in Public Administration: Effective September 1, 2019, admission to the Honors Specialization and Specialization in Public Administration will be discontinued. Students currently admitted and enrolled in the program will be permitted to continue the program to completion.
Specialization in Consumer Behavior: Effective September 1, 2019, students entering the Specialization in Consumer Behavior will be required to take BOTH MOS 3322F/G and 3420F/G.
Students enrolled in the Specialization before September 1, 2019 may choose to follow the old version OR the new version.
Students entering the Specialization FOR THE FIRST TIME on September 1, 2019, MUST complete the new version.
MOS 4424A/B: Consumer Brand Management: formerly, MOS 3395A/B: Special Topics (Topic: Consumer Brand Management) will be a permanent offering in the Department. Students will require completion of MOS 3321F/G as prerequisite to enter this course.
Course Description: Consumer-Brand Management provides a consumer psychology-based framework for developing and fostering brand equity. The course provides students with a nuanced understanding and application of the underlying consumer processes that influence factors such as brand image, identification, and loyalty and provides the opportunity to execute this framework to develop brand strategy.
As part of the new modules in Management & Legal Studies, four new courses are being introduced in September 2019:
MOS 3475A/B: Contract Law:
This course provides a general overview of the law of contracts in Canada. In addition to considering the substantive rules of the law of contracts, students will be encouraged to think about the law theoretically and critically.
Prerequisite course: MOS 2275A/B.
MOS 4375A/B: Employment Law:
This course provides a general overview of the law of employment in Canada. In addition to considering the substantive rules of the law of employment, students will be encouraged to think about the law theoretically and critically.
Prerequisite course: MOS 2275A/B
MOS 4468A/B: Enterprise Risk Management:
Enterprise Risk Management goes beyond the traditional approach of managing risk. ERM is a process applied in a strategy-setting and across the enterprise that includes planning, organizing, leading, and controlling the activities of an organization. It is designed to identify potential events that could negatively impact the organization and minimize the effects. The goal of ERM is to measure an organization’s achievement of its strategic, operational, financial reporting and compliance objectives.
MOS 4469A/B: Corporate Governance:
This course will focus on the issues of governing corporations. This includes domestic, comparative and emerging approaches to the regulation of the rights, obligations and relationships among corporate stakeholders; evaluation of the extent to which different governance structures facilitate the financial and other goals of the corporation; the role of markets and government regulators; and the availability of legal recourse against corporate officers and directors by both internal and external stakeholders.
