Research Areas

We have two areas of collective strength:

  • Consumer and Organizational Behaviour: the study of human behaviour in consumption and organizational contexts, with a particular focus on being, doing, and influencing. This includes studying the antecedents, processes, and outcomes of consumer, employee, and leader behaviour.
  • Corporate Governance: the systems, processes, structures, and frameworks used to control and direct any corporation (for-profit and non-profit) in the best interests of all stakeholders