Mark Cleveland named Chair in Consumer Behaviour

Mark Cleveland

Congratulations Professor Mark Cleveland for receiving the role as Dancap Private Equity Chair in Consumer Behaviour.

Excerpt from the Social Science News

For Cleveland, a Professor in the DAN Department of Management & Organizational Studies, the title is a great opportunity to continue leadership role, and to represent the department on the world stage. The position and endowment associated with it with help high-level research, allowing Cleveland to hire students, as well as other costs associated with research and publishing.

Since joining the department in 2005, Cleveland has helped build capacity in the consumer behaviour area of the department. “There was no area in consumer behaviour, and only one marketing course,” said Cleveland. “Looking back, one of the things I’m most proud of is being able to contribute to the consumer behaviour as an area in the department.”

Cleveland feels the Chair position is a recognition of the leadership role in the consumer behaviour area, both in the department and outside the university, where he is an associate editor for one of the top journals in the field, and sits on many conference and dissertation committees.

Much of Cleveland’s work has focused on how globalization and ethnic identities affect consumer behaviour. In April, Cleveland received a SSHRC Insight grant for a five-year research project examining the concept of mixed ethnic identity, and the impact it has on social and consumer behaviours.

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