PhD, Marketing, Haskayne School of Business, University of Calgary (2012)
Consumer Behavior, Marketing Research
Sustainability, Social Influence, Corporate Social Responsibility, Sport and tourism
Simpson, Bonnie, Jennifer Robertson, and Katherine White (2019), “How Co-Creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal,” Journal of Business Ethics, https://doi.org/10.1007/s10551-019-04138-3.
Simpson, Bonnie, Katherine White, and Juliano Laran (2018), “When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal,” Journal of Consumer Research 44 (6), 1257-73.
Bonnie Simpson and Scott K. Radford (2014) Situational Variables and Sustainability in Multi-Attribute Decision-Making. European Journal of Marketing: Vol. 48, No. 5/6, 1046-1069.
Katherine White, Bonnie Simpson, and Jennifer J. Argo (2014) The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors. Journal of Marketing Research: Vol. 51, No. 4, 433-447.
White, Katherine and Bonnie Simpson (2013) "The "Dos and Don'ts" of Normative Influence: When Do (and Don't) Normative Messages Lead to Sustainable Consumer Behavors?," Journal of Marketing, 77 (2), 78-95
Phipps, Marcus, Lucie Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse Catlin, Roland Gau, Rebecca Walker Naylor, Randall Rose, Bonnie Simpson, Todd Weaver (2013), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research, 66 (8), 1227-1234.