Bonnie Simpson

Bonnie Simpson

Associate Professor
PhD, Marketing, Haskayne School of Business, University of Calgary (2012)

Office: SSC 4311
Phone: 519-661-2111 x84927


Consumer Behavior, Marketing Research


Sustainability, Social Influence, Corporate Social Responsibility, Sport and tourism


Open Access to publications at Scholarship@Western

Simpson Bonnie, Schreier Martin, Bitterl Sally, White Katherine. Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products. Journal of Marketing Research. October 2020. doi:10.1177/0022243720970445

Simpson, Bonnie, Jennifer Robertson, and Katherine White (2019), “How Co-Creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal,” Journal of Business Ethics,

Simpson, Bonnie, Katherine White, and Juliano Laran (2018), “When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal,” Journal of Consumer Research 44 (6), 1257-73.

Bonnie Simpson and Scott K. Radford (2014) Situational Variables and Sustainability in Multi-Attribute Decision-Making. European Journal of Marketing: Vol. 48, No. 5/6, 1046-1069. 

Katherine White, Bonnie Simpson, and Jennifer J. Argo (2014) The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors. Journal of Marketing Research: Vol. 51, No. 4, 433-447.     

White, Katherine and Bonnie Simpson (2013) "The "Dos and Don'ts" of Normative Influence: When Do (and Don't) Normative Messages Lead to Sustainable Consumer Behaviors?," Journal of Marketing, 77 (2), 78-95

Phipps, Marcus, Lucie Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse Catlin, Roland Gau, Rebecca Walker Naylor, Randall Rose, Bonnie Simpson, Todd Weaver (2013), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research, 66 (8), 1227-1234.