Consumer Behavior Faculty Members

Michael Aloisio

Lecturer

Teaching: MOS 2320 - Marketing

Adam Caplan

Lecturer

Teaching: MOS 3325 - E-Commerce Strategy

Mark Cleveland, Ph.D.

Dancap Private Equity Chair in Consumer Behavior and Professor

Research Interests / Specializations: Cross-cultural consumer behavior; globalization, ethnic/social identity and acculturation; culture and decision-making; cosmopolitanism, materialism and consumer ethnocentrism; international market segmentation; services marketing, green marketing, gift-giving, advertising, psychometrics and scale development.
Teaching: MOS 4423 - Seminar in Consumer Research

Scott Connors, Ph.D.

Associate Professor

Research Interests / Specializations: Branding, self-identity, implicit social cognition, consumer skepticism, brand transgressions, sub-optimal consumption behaviours.
Teaching: MOS 3321 - Consumer Behaviour; MOS 4424 -Consumer Brand Management

Jamie Hyodo, Ph.D.

Assistant Professor

Research Interests / Specializations: Affect and Emotion, Prosocial Behaviour, Morality, Social Influence, Persuasion
Teaching: MOS 3420 - Marketing Research; MOS 4320 - Consumer Analytics

Michelle Lau

Lecturer

Teaching: MOS 3321 - Consumer Behaviour

Wonkyong (Beth) Lee, Ph.D.

Associate Professor

Research Interests / Specializations: Social influence (i.e., culture, norms), Attitude and persuasion, International advertising, Consumer and health behaviour, Social marketing
Teaching: MOS 3321 - Consumer Behavior; MOS 3322 - Integrated Marketing Communications

N. Frederick Ross

Lecturer

Teaching: MOS 1021 - Intro to Consumer Behaviour and Human Resources

Colleen Sharen

Associate Professor

Research Interests / Specializations: Leadership, Leadership development, Nonprofit strategy, Management education
Teaching: MOS 3350 - Leadership in Business; MOS 4411 - New Product Management; and MOS 4427 - Food Marketing

Livia Veselka, Ph.D.

Director, Master of Management of Applied Sciences (MMASc) and Assistant Professor

Research Interests / Specializations: Psychological assessment, maladaptive behaviours, individual differences.
Teaching: MOS 1021 - Introduction to Consumer Behavior and Human Resources; MOS 2242 - Statistics

John White

Lecturer

Teaching: MOS 3322 - Integrated Marketing Communications; and MOS 4410 - Strategic Management