Consumer Behavior Faculty Members
Michael Aloisio
Limited DutiesTeaching: MOS 1021A: Introduction to Consumer Behavior & Human Resources; MOS 2320A/B: Marketing
Adam Caplan
LecturerTeaching: MOS 3325A: E-Commerce Strategy
Mark Cleveland
Dancap Private Equity Chair in Consumer BehaviorResearch Interests / Specializations: Cross-cultural consumer behavior; globalization, ethnic/social identity and acculturation; culture and decision-making; cosmopolitanism, materialism and consumer ethnocentrism; international market segmentation; services marketing, green marketing, gift-giving, advertising, psychometrics and scale development.
Teaching: MOS 4423G: Seminar in Consumer Research
Scott Connors
Associate ProfessorResearch Interests / Specializations: Branding, self-identity, implicit social cognition, consumer skepticism, brand transgressions, sub-optimal consumption behaviours.
Teaching: MOS 4424B: Consumer Brand Management